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  • University Storm Recovery Updates

    UPDATE: Friday, Oct. 4, 5:30 p.m.
    We hope this update finds you safe and well as we continue to recover from the impacts of Hurricane Helene. We understand that the aftermath of this storm is challenging, and we want to express our sincere care and concern for those who are still experiencing hardships. As we move forward, we are committed to prioritizing the well-being of our students, faculty and staff during this process.

    Visit our university storm recovery updates page for the latest update.

    University Storm Recovery Updates

Marketing Minor

Be prepared for the fast-changing environment of business through a broad understanding of marketing.

Good marketing is a key component to successful companies and non-profits, and it is a broad and dynamic field. From creating and understanding data sets, to conceptualizing and evaluating advertising campaigns, marketing is the backbone of business.

Our program will equip you with a broad understanding of marketing, particularly the preparation, production, pricing, promotion and placement of goods and services to consumers in a fast-changing environment.

By studying microeconomics, management and the theories and principles of business enterprise, you will be able to utilize your analytical and creative skills.